Importance of Digital Marketing for SMEs in Manufacturing Industry

With the onset of the digital age, the scope and responsibilities of the marketing department of a manufacturing SME have received a complete overhaul. Things like SEO, Social Media Marketing, and Content Marketing, etc have entered into the picture, replacing traditional practices. This has given the need of formulating a digital marketing strategy for any company, leaving companies unused to these practices confused and exasperated. Their habits make them undertake a traditional approach to handle digital marketing practices that can prove to be tiresome and ineffective.

To begin with, digital marketing is open source while traditional marketing can be afforded by a handful. It enables small and medium-sized enterprises to compete with well-established businesses. There are different ways to advertise within any budget. For example, one can track the return on every rupee spent and then change campaigns accordingly. The campaign reach and size can be increased or decreased as per the requirement. You can also exercise complete control over which area you want to focus on, i.e., whether you want to market to a global audience, a city, or a region. As digital marketing offers direct interaction with customers, it can help manufacturers to get referrals, sales leads, and product feedback through social media monitoring.

According to a source, in 2013 India’s GDP had a mere 15% contribution from manufacturing, whereas services contributed 56.9%. Once the Make in India campaign gains impetus, it is anticipated that it will bring opportunities as well as challenges for manufacturers. Thus, in upcoming years digital marketing would be an indispensable requirement for manufacturers.

As the years go by, Google Searches become more and more popular and continue to grow. According to Internet Live Stats, “Google now processes over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide”. If a manufacturing company does not invest some effort in creating a proper digital marketing strategy for the company, chances are that the company would not be found online.

The need for a company to maintain a business can be proved by the fact that most customers procure information about any company online. If you want your manufacturing SME to get noticed by potential customers, it is important to have a responsive website with good UX/UI, blog, social media pages with call-to-action buttons, etc. If you are missing out on any of these, your business might get affected. These are also the platforms that enable you to come into direct contact with the customers. Since referrals are used, online presence should feature as a top priority of your manufacturing business.

4. Competitor’s Rankings in Search Results:

5. Brand Awareness

6. Increase in sales

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