Importance of Digital Marketing for SMEs in Manufacturing Industry

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With the onset of the digital age, the scope and responsibilities of the marketing department of a manufacturing SME has received a complete overhaul. Things like SEO, Social Media Marketing, and Content Marketing etc have entered into the…

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Decoding GST for Manufacturing SME

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The Goods and Services Tax (GST) Bill, which is considered to be a landmark bill by many, won the favour of at least 203 members in Rajya Sabha earlier this year. The reason why it has attracted so…

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6 things to make automotive startups customer oriented

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Startups have become a new trend in our Indian society! Every second person is enacting a start up and Automotives haven’t been neglected.  With the increase in the production of the country, the automotive industry has also seen…

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5 best ways to reduce costs and increase productivity in manufacturing

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To remain competitive, all the companies must offer quality products at cutthroat prices. To make this possible, a company can cut their manufacturing cost per unit and increase productivity with the same amount of input. Cost cutting isn’t…

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How Auto Industry is Improving Momentum with Increasing Vehicle Demand

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Experiencing a steady growth over the last few decades, the Indian auto industry is on the rise. Some of the contributing factors include a satisfied end-user market, improved consumer sentiment and return of adequate revenue to keep the…

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How to Control Defects in Manufacturing Process

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To develop its own products, every manufacturing company follows its own set of rules. Products are manufactured using raw materials, outsourced components and equipment. Different products often have different level of quality. For several reasons, sometimes there may…

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National Capital Goods Policy: A Step In The Right Direction for SMEs

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Capital Goods sector is famously called ‘the mother of all manufacturing industry’. What is a Capital Good? Explained simply, any good (plant/machinery/equipment) that is used in the manufacturing process of another good (either directly or indirectly) is called…

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IT Driven Smart Manufacturing

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More than 115 lakh manufacturing enterprises all over India command a 7.04% share in India’s GDP. India’s manufacturing industry is on rise and holds the potential to alleviate the economy out of its relative stagnancy. The ‘Make in…

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Are Your Cutting Tools Competitive?

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The days when your sole competitor lived just down the lane are gone. A global manufacturing environment means that our competitors are everywhere. According to China Daily the average wage in China is $6,800 per year or about…

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Bridging the Information Gap for the SME in the Manufacturing Sector

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The rapid pace at which today’s businesses move seem to have given rise to a situation where centralised decision making hardly has any weight. Especially for the manufacturing sector where departments are a lot in number, it is…

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