The packaged fruit juice is the most popular and the fastest-growing product in the beverages market, grown at a CAGR of over 30% over the last decade.
Currently, India’s packaged fruit juice market is valued at INR 1,100 crores, estimated to grow at a CAGR of 15% over the next few years.
This boost is the result of the rising number of health-conscious consumers, especially youngsters, who’re making healthy consumption a priority. They prefer organic and natural beverages over carbonated ones loaded with added sugars, artificial flavors, and preservatives that are detrimental to health in the long run. There’s growing affordability and rising disposable income responsible for the increase in demand for naturally-prepared fruit juice in India. The boom in retail merchandising and eCommerce also play a key role driving the fruit juice market in India.
People are hygiene-conscious who prefer only packaged fruit juices from companies having a trusted brand value in the market. The hygienic preparation and packaging of fruit juice ensure its healthy and safe to be consumed.
Fruit juices have made their way into Indian household menus, and they form a vital part of a family’s breakfast, lunch, evening snacks, and for social gatherings. The Indian fruit juice industry is estimated to reach $4.9 billion at a CAGR of over 17% over the next forecast period.