Bakery Industry in India is profitable. When done right without compromising on quality or quantity, the revenues can be increased significantly without much stress. Consumption of Biscuits and Cookies have increased exponentially in both urban and rural areas owing to their affordable price and ready-to-eat nature.
The biscuits and cookies industry accounts for nearly 72% of the sales in the Indian bakery market. After the pandemic, there have been many start-ups of fast-food chains and this has intensified the demand for the bread used in sandwiches, burgers, etc. The bakery industry is experiencing a robust growth at around 9%. Bakeries are using social media and other online ways to advertise their products and increase their customer base.
The bakery industry in India has witnessed an annual growth rate of more than 15 percent during the past years. The rising trend of “natural and personalized nutrition”, “healthy living” and “organic products” has significantly raised the consumers’ demand for whole wheat, light, natural and additive-free products. The preferences of people are changing, and bakeries operate accordingly with new dimensions.
It is expected that the bakery industry in India will only grow and boom in the very near future due to the busy and fast-paced lifestyles of most of the people living in urban areas of India as well as the undying appetite for gluten-free alternatives. People are opting for variations in everything. As one of the largest segments in the food processing sector in India, the bakery industry offers huge opportunities for growth, innovation, and job generation.
At every level in the bakery industry in India, there are challenges and opportunities. While the rise of local home bakers is encouraging, there are issues of hygiene practices and standards, and organized bakeries are also incurring losses due to a lack of operational efficiency and skilled workers. Bakery products are common in every household, and hence it has a vast market.