Client: Airish Food Pvt. Ltd.
Brand Launched: Araas Foods – Ready-to-Cook Indian Meals
The Challenge
Airish Food wanted to launch an authentic, ready-to-cook food brand that preserved Indian culinary traditions while meeting modern shelf-life, quality, and packaging standards.
SolutionBuggy’s Contribution
- Conducted category research to validate the RTC market opportunity
- Helped develop region-specific recipes with a focus on taste and preservation
- Designed a modern production unit with food safety compliance (FSSAI & ISO 22000)
- Advised on packaging, branding, and labeling aligned with regulatory norms
- Supported go-to-market strategy across online, retail, and distribution channels
The Outcome
In 2025, Araas launched successfully across India with a premium RTC product range. Backed by robust infrastructure, strong retail presence, and distinct packaging, it quickly gained popularity among time-conscious Indian households.
“SolutionBuggy walked with us from flavour trials to retail shelves.” – Airish Food Pvt. Ltd.